Again using powerful tools, we look at your existing links & anchor text to make sure there’s nothing ‘unnatural’ or dangerous about your link profile. This is very important, because we’ve worked with companies in the past who have used low-quality SEO services, and have either been penalised by Google or come dangerously close to being penalised by Google.
We ask a number of important questions;
Below – the anchor text profile for Moz.com, a popular marketing website.
This is an invaluable part of the process that has to come during the analysis phase – We check the link profiles & rankings of your direct competitors and keyword competitors. We do this for the following reasons;